- Pricing information. This may be a fixed price or a variable price, depending on whether the seller is auctioning or merely selling the item through eBay.
- Trustworthiness information. Item listings include details about a seller's ability to satisfy past customers, through a system called feedback that allows buyers to rate sellers from which they've made purchases.
- Item details. Item listings often include photos of and details about the item(s) up for saleideally photos and details of high enough quality to make it possible for shoppers to decide whether or not they'd like to purchase the item.
- Terms and conditions. Item listings include information about whether the seller accepts returns, how shipment is to be made and what it will cost, and other details that most shoppers want to know before making a purchase.
- A way to buy or bid. Item listings either offer a "Buy it Now" button to enable shoppers to buy and pay for the item, a "Place Bid" button to enable shoppers to bid on an item that is being auctioned, and/or a "Make Offer" button to make an offer to sellers that are flexible on price.
The most successful eBay shoppers are careful to craft well-titled listings with excellent descriptions and transaction details, nice photoslistings that avoid the kinds of pitfalls that cause shoppers to hesitate or to bid on other sellers' auctions.