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Research Your Competitors to Gain an Edge on eBay


eBay success isn't just about eBay, yourself, and your shoppers. There's another group involved as well: your competitors. If you don't know what they're doing, you're selling in the dark. Here's what you need to know.

More About Data-Driven eBay
eBay Spotlight10

Ten eBay Best Practices for 2014 and Beyond

Sunday March 30, 2014
  Image: valterdias / Fotolia  
eBay has been around for two decades now. Over that time, and almost endless amount of material has been written about how to succeed on eBay—and an increasingly vast number of changes have occurred in the basic ways that eBay works and the basic paths on eBay that lead to success.

It can be difficult, if not impossible, to separate the useful from the less useful, the old from the new.

In the interest of making things simple, here's what you need to focus on now as an eBay seller—the ten best practices that will separate the winners from the losers for the rest of 2014 and beyond.

See Also:

     • Use Terapeak for Data-Driven Selling
     • Make eBay's Cassini Search Work for You
     • Rely on Data, Not Dreams, for Decisions

What eBay's New "Defect Rate" Calculation Means for You

Sunday March 30, 2014
  Image: eBay  
eBay's 2014 Spring Seller Update shook up the selling world by introducing one of the largest new seller performance metrics in years, eBay's "defect rate."

But what is the defect rate, how is it related to eBay feedback, and what does it mean, in practical terms, for you as a seller, whether small or large? Read on to find out.

See Also:

     • Understanding eBay Feedback
     • Feedback Evaluation Quick Guide
     • Understanding Detailed Seller Ratings

How eBay Selling Has Changed

Thursday February 27, 2014
  Image: Sean Gallup / Getty Images  
For nearly twenty years now, eBay has been slowly evolving from a community-oriented trading spot into one of the world's largest online retail behemoths. If you're an active eBay seller, you've rolled with the punches and muttered under your breath once or twice, but you probably rarely stop to look at the big picture.

If you've never been an eBay seller before, you may even have heard things about eBay that simply aren't true any longer, or that don't match what eBay selling is really like these days, on the ground.

Here's a quick list of some of the most important and general ways in which eBay has been transformed over the course of it's lifetime.

See Also:

     • How did eBay start?
     • Ten Lost Good Things About eBay
     • Is eBay the right business for me?

Five Ways to Find Keywords for Your Listing

Thursday February 27, 2014
  Image: Google  
Even after the arrival of Cassini, getting keywords right in eBay listings is a key part of success in eBay selling.

Most of the time, the obvious keywords for an item are--well, obvious. But obvious keywords can only take you so far. To stand out from the crowd and catch the eyes of those that might be most interested in your products, you don't just want obvious keywords, you want great ones. Here are some ways to identify them.

See Also:

     • Get the Title Right
     • Item Descriptions Made Easy
     • Quick Tips for eBay Photos

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