eBay has announced a new invitation-only test of its shopping rewards program, eBay Bucks. In the classic "rewards programs" vein, eBay's program gives shoppers a reward credit totaling two percent of their eBay purchases—a credit that can be redeemed only on eBay through PayPal, and to which a number of other rules (time limits, exclusions) apply.
Will a limited rewards program drive sales and increase customer loyalty in this kind of economy? Presumably the test will tell. More coverage from:
• The Associated Press
• Digital Trends
• Geek.com
Also undergoing changes is the Selling Manager system, which eBay plans to open to third-party developers. The hope is that such developers will build innovative tools to enhance the product's usability and functionality, a kind of cross between the user-submitted tools and gadgets on a site like Facebook and "App Store" functionality enjoyed by many iPhone users—only in this case with an eBay-based, seller-oriented twist. More coverage from:
• Ruby on Rails
• PC World Business Center
• InternetNews.com
Will a limited rewards program drive sales and increase customer loyalty in this kind of economy? Presumably the test will tell. More coverage from:
• The Associated Press
• Digital Trends
• Geek.com
Also undergoing changes is the Selling Manager system, which eBay plans to open to third-party developers. The hope is that such developers will build innovative tools to enhance the product's usability and functionality, a kind of cross between the user-submitted tools and gadgets on a site like Facebook and "App Store" functionality enjoyed by many iPhone users—only in this case with an eBay-based, seller-oriented twist. More coverage from:
• Ruby on Rails
• PC World Business Center
• InternetNews.com
So where it to find?,