Check Your Seller Dashboard

Monitor your performance and maximize your results

Sometimes even dilligent sellers have trouble determining just how well their customer service practices are working out on eBay. How well are you doing relative to other sellers? How does eBay feel about the job you're doing, and are you likely to encounter enforcement problems on eBay in the near future as the result of things you have or haven't done?

To answer these questions, eBay has created a seller dashboard tool, available to all sesllers, that can help you to evaluate your recent eBay performance and identify areas that need improvement.

Accessing Seller Dashboard

Your seller dashboard can be accessed through your My eBay area. To view your seller dashboard, follow these steps:

1. Visit your My eBay page by clicking on the "My eBay" link at the top of nearly any page on the eBay website. (You may be asked to log in before proceeding.)
   
   
2. If you are using the new (yellow) My eBay view, click on the "Account" tab across the top of your My eBay page. If you are using the old (blue) My eBay view, scroll down and click on "My Account" at the lower-left side of your My eBay summary page.
   
   
3. Scroll down until you see the "Seller Dashboard Summary" and click on "Go to your dashboard" to display your seller dashboard.

Note that if you have trouble navigating to your seller dashboard using My eBay, you can always simply enter the URL http://www.ebay.com/sellerdashboard into your web browser window to go directly to your dashboard.

Seller Dashboard Summary

At the upper left of your seller dashboard you'll see the Seller Dashboard Summary, which clearly and simply shows your current status as an eBay seller vis-a-vis eBay's policies. The items in the summary are:

• Search standing. Your search standing determines how early your item will be displayed in eBay's "best match" search results when users search for items of the kind you're selling. "Raised" indicates eBay is actively promoting your items ahead of others; "Standard" indicates that your item is appearing in its natural position in search results; "Lowered" indicates that eBay is actively underpromoting your items becuase of poor customer service and/or policy compliance.
  
  
• PowerSeller discount. If you participate in the PowerSeller program, indicates whether or not you're receiving a discount on your seller fees as a result of good seller performance, and if so, what the percentage of the discount is. Click on the small icon on to the left of the discount box to see details on what you'll need to accomplish to increase your discount.
  
  
• PowerSeller status. If you participate in the PowerSeller program, indicates the level and standing of your PowerSeller status.
  
  
• Policy compliance. Summarizes eBay's perception of your policy compliance to date—the degree to which you have a long-term history of following eBay's rules. All sellers should stive for a "good" rating, rather than a "fair" or "poor" rating here, as anything below "good" places you in line for potential account restrictions of various kinds. Note, too, that even with a "good" rating, you can still be punished or suspended immediately for relevant offenses.
  
  
• Buyer satisfaction. Summarizes the level of satisfaction that buyers have reported to eBay after buying from you based on your feedback, some aspects of compliance, history of disputes, and other relevant metrics.
  
  
• Account status. Details your current seller account status, showing any fees that you currently owe. Click on the icon to the left of the account status box to see your seller account and pay any fees that are outstanding.

you can click on any of the boxes in your Seller Dashboard Summary to see more information about how the item in question is calculated and how you can improve your standing in the area in question.

Detailed Seller Ratings

The Detailed Seller Ratings box shows a summary of your current detailed seller ratings (if you have received 10 or more such ratings) as measured against all sellers on eBay. You can summarize the results as a moving average over either the past 30 days or the past 12 months by using the handy drop-down list at the top of the box.

Each of the standard detailed ratings metrics is included in the graph:

• Item was as described
  
  
• Communication was good
  
  
• Shipping time was reasonable
  
  
• Shipping and handling charges were appropriate

In each case, the bar at the top represents your current rating, and the bar at the bottom represents the performance of other eBay sellers over the same time period. Your goal as a seller—particularly if you want enhanced search placement—should be to earn above-average ratings in all areas.

Summaries and Explanations

Below your Seller Dashboard Summary and Detailed Seller Ratings reports you'll find summaries and explanations of your performance according to each measure shown in your seller dashboard. Read through these one-by-one to see what each of your current ratings means, how you can go about improving it, and what dangers or restrictions they may pose for your selling activity on eBay.

As a seller, you should be sure to refer to your seller dashboard often to ensure that your selling activity stands in good stead with eBay and that your recent customer service and compliance performance is helping, rather than hurting, the final values of in your sales.