From Aron Hsiao,
Your Guide to eBay.
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Sometimes you list an item for sale on eBay and it just doesn't sell. Maybe it was priced a little too high or too low. Maybe it was listed to close at an inopportune time. Maybe the photo wasn't quite as representative as it could have been. Whatever the reason, don't fret—you can relist unsold items again, at no cost to you.

To relist (at no charge) an item that didn't sell the first time around, follow these steps:

1. Visit the eBay home page.
   
   
2. Visit the My eBay portion of your account by clicking on "My eBay" at the top of the page.
   
   
3. Log in with your eBay ID and password if or when asked to do so.
   
   
4. In My eBay, click on the "Unsold" link in the "All selling" section in the column on the far left of the page.
   
   
5. Find your unsold item in the list of items shown and click the "Relist" button to begin the relisting process.
   
   
6. You'll find yourself in the item listing form again, with most of the form already filled out for the item in question. Complete the form again and submit the item for sale.

Make Sure It Sells This Time

As you're relisting your item, keep in mind that there are likely reasons for its not having sold the first time around (some possibilities are listed at the beginning of this article). Be sure to change any items in the listing form that you think might have limited buyer interest the first time around. Consider:

• Posting a better photo of the item
  
  
• Lowering your minimum bid or Buy It Now price
  
  
• Changing refund or exchange terms to be more lenient
  
  
• Changing your category, title, or description

It's possible that you may sell an item the second time around with exactly the same listing you used unsuccessfully the first time around, but in general since you only get one chance to relist a given item at no cost, it's a better idea to do what you can to ensure that it will be sold.

So What's the Catch?

There are two, really. First, the relisting process is not actually "free" in the sense that you don't have to pay for it. Instead, it's a credit—if your listing doesn't sell the first time around and you relist it with a successful sale the second time (after having used the relist button), eBay will post a credit to your account for the value of the insertion fee. If the item doesn't sell the second time around, you're responsible for both insertion fees.

The second catch is that this credit only covers insertion fees, not things like seller features fees that may help to increase the likelihood of a sale.

For more information on the relisting process, visit eBay's item relisting help page.