Buy It Now on Auction Listings
The most popular fixed price selling technique on eBay involves setting a Buy It Now price when you sell an item. An option that you can check on the details page of the listing form, Buy It Now allows any potential customer to end your auction early and win the item by agreeing to purchase at a price that you set.Adding a Buy It Now option to an auction listing is a way for sellers to try to tempt the marketplace into buying early at the set price, and if you choose your Buy It Now prices well, you can often do just this—sell an item well before the listing might otherwise have ended while earning almost as much as you might have anyway.
There are two caveats to be aware of when paring the Buy It Now option with a standard auction listing:
- Bids will erase the Buy It Now option. Unless you have set a reserve price for your listing, the moment a standard bid is placed, the Buy It Now option becomes unavailable to later bidders.
- A higher starting bids can preserve Buy It Now longer. If you plan to pair a standard auction with the Buy It Now option, you might consider using a higher starting bid, to force every buyer to consider simply buying using Buy It Now rather than bidding at the minimum. Keep in mind, however, that this may reduce your total number of bids if the item does not end up selling via Buy It Now.
If you're determined to sell without having to accept bids, fear not—it's easy to do. Read on to find out how.
