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Use Listing Upgrades to Tweak Your Selling

For a small fee, little changes can make a big difference in your results

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Use Listing Upgrades to Tweak Your Selling

For a few additional cents you can significantly improve the performance of your listings

Photo: Ersler / Dreamstime.com

eBay item listings are the lifeblood of any seller's eBay business. Listings that perform well in search placement, that avoid common problems, and that have great titles, descriptions, and photos, are what really make an eBay business work.

But beyond these basics that are the core of great item listings, eBay's selling form also offers a number of fee-based options to enhance listings' effectiveness and generate better sales. The best sellers know what each of these "listing upgrades" is and how to apply them for maximum results.

Note that the fees shown below apply to 3, 5, 7, and 10-day listings only; 30-day and "Good 'Til Cancelled" listings incur higher fees, as shown on the selling form after selecting these longer durations. Note, too, that the fees for some upgrades are different for more serious sellers like top-rated sellers or those that have opened an eBay store.

  • Multiple category listing(s). When you list an item, eBay asks you to select the category in which your item is to appear. You're not, however, limited to just one category. You can tick off as many as you think will help to sell your item.
     
    Fee: This is where things get tricky for this upgrade—for multiple category listings, eBay will simply multiply your other insertion fees by the number of categories you select, so choosing lots of categories can get very expensive very quickly. Find it: Shortly after scanning your item's UPC code or entering make and model search information into eBay's selling form.
     
  • Listing subtitle. Every listing that a seller posts on eBay must be given a title that contains a brief synopsis of the item(s) listed and that will be displayed in eBay search results and used as the most important set of search times for the item. But for sellers that need more space than the 80 characters allowed in the title, the box just below the title box can optionally be filled with another 55 characters of information that will also be displayed in search results and used for searches.
     
    Fee: An additional $0.50. Find it: On the "main" page of the selling form, where you provide title and description information.
     
  • Additional pictures. For most eBay listings, your first photo is free—eBay wants very much to ensure that every item listed on eBay is listed with at least one photo. You can, however, add up to a dozen photos using eBay's listing form.
     
    Fee: An additional $0.15 per picture. Find it: Using the "Select pictures for upload" pop-up window that appears when you click "Add pictures" on the "main" page of the selling form.
     
  • Picture Pack. When you're adding six or more photos, the picture pack is the way to go; the picture pack upgrade simply gives you a bulk discount on photos that you add to your listing.
     
    Fee: The picture pack gives you 6 pictures for the price of five ($0.75) or more than six pictures (up to 12 total) for $1.00. Find it: Using the "Select pictures for upload" pop-up window that appears when you click "Add pictures" on the "main" page of the selling form.
     
  • Gallery Plus. This upgrade makes your listing more enticing to shoppers browsing through eBay search results by giving shoppers a bigger view of your item when they move their mouse over the image next to your listing.
     
    Fee: An additional $0.35. Find it: Using the "Select pictures for upload" pop-up window that appears when you click "Add pictures" on the "main" page of the selling form.
     
  • Listing Designer. Listing designer transforms the basic, boring "black text on white background" listing usually seen on the eBay website into a visually themed listing with stationery (a visual "template") of your choosing. Dozens of options are available; most sellers try to select designer themes that match or somehow represent the kind of item being sold.
     
    Fee: An additional $0.10. Find it: On the "main" page of the selling form, where you provide title and description information.
     
  • Scheduled Start Time. This upgrade allows you to choose when an item will become available for sale, creating the listing now but not "using" it until some later time that you specify. This is most useful for auction listings, when you're trying to time your listings in order to generate the greatest number of bids before closing time.
     
    Fee: An additional $0.10. Find it: On the "main" page of the selling form, where you provide title and description information.
     
  • Bold Title. This upgrade causes the title of your listing to appear in bold in search results, drawing shoppers eyes to your items before they notice or click on others. In crowded categories, this can make a big difference—so long as your search placement isn't particularly poor.
     
    Fee: An additional $2.00. Find it: On the "last" page of the selling form, after you have entered title and description information as well as shipping, handling, refund, and exchange details.
     
  • Value Pack. The value pack is a combined upgrade that simply offers a discount on the simultaneous use of Gallery Plus, Subtitle, and Listing Designer upgrades.
     
    Fee: An additional $0.65 (cheaper than the separate upgrades by $0.30). Find it: On the "last" page of the selling form, after you have entered title and description information as well as shipping, handling, refund, and exchange details.

Most sellers will find that some combination of at least a few of these upgrades helps their listings to perform better than listings with no upgrades at all—but always remember to ensure that your fees aren't growing out of control in relation to the ultimate final values and performance of your listings.

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