Mix Online and Offline
Five Ways to Integrate eBay Into Your Small Business
Even if your primary business and life lie outside the confines of eBay, that doesn't mean you can't enhance your business by using eBay strategically. Here's how.
Use eBay to Drive Offline Sales
Yes, if you have a store it's nice to be able to direct customers toward your eBay auctions. If you have eBay auctions, however, don't forget to use them to direct bidders to your store!