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Mix Online and Offline
When most people imagine an eBay seller, they imagine someone whose entire business is trading on eBay. In practice, this often isn't the full picture; many eBay sellers incorporate eBay into an existing offline business, or use eBay to make money without necessarily trading in the eBay marketplace. Here's you'll find articles to help you mix the online and offline worlds of the eBay seller.
Five Ways to Integrate eBay Into Your Small Business
Even if your primary business and life lie outside the confines of eBay, that doesn't mean you can't enhance your business by using eBay strategically. Here's how.
Use eBay to Drive Offline Sales
Yes, if you have a store it's nice to be able to direct customers toward your eBay auctions. If you have eBay auctions, however, don't forget to use them to direct bidders to your store!