An Insertion Fee is the "up-front" fee that eBay charges a seller to place an item for sale on eBay. The listing fee varies according to a number of factors, including:
- The type of listing in question
- Starting, buy it now, and reserve prices set by the seller
- The listing duration
- The promotional and other features (also known as listing upgrades added to the listing by the seller
- The number of categories in which the item was listed
New sellers often overuse features and set starting bid prices that are higher than they need to be, resulting in higher than necessary fees that can, with experience, be reduced and/or controlled.
Refer to eBay's current fee calculation table for details on how listing fees are currently calculated.

