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Caveat Emptor

By , About.com Guide

Definition: You'll often hear people use the phrase 'caveat emptor' when talking about eBay, especially if they're critical of the eBay e-commerce model or of buying online in general.

'Caveat emptor' is a Latin phrase that means 'Let the buyer beware.' In practice, it's therefore a slightly more wordy replacement for any of the following:

  • "Buyer beware."
  • "You get what you pay for."
  • "Don't expect something for nothing."
  • "If it sounds too good to be true, it probably is."

In general, the phrase is a good assessment of the situation when browsing auction listings that are listed on an AS-IS basis, that carry a large number of disclaimers, or that raise other kinds of red flags.

In many cases, however, the phrase doesn't really apply to eBay, especially given the sophistication of its feedback system and in cases in which buyers are careful to evaluate feedback and item listings carefully before buying.

Also Known As: Buyer Beware, Too Good To Be True

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