Definition: Average Selling Price refers to the average price of an item sold on eBay. The term is most commonly used in reference to two different kinds of information:
- The average selling price of one kind of item or of items in general sold on eBay as a whole, across the entire website, as a measure of eBay's performance and status as a marketplace, or
- The average selling price of an individual seller's items over a recent period, as a method of monitoring sales performance and business health
Depending on the context, a seller may be talking about either one, or even both, for example: "eBay's ASP in this sector has dropped 14 percent, but my own ASP is up 12 percent since I started listing auctions with free shipping."
Also Known As: ASP
