While it's not feasible to make a complete and easy-to-read list of all of them, it is possible to provide a workable summary that can help buyers and sellers to avoid trouble from the outset. eBay's rules are primarily a matter of common sense and prudence. Keep some basic ideas in mind and you'll go a long way toward avoiding eBay rules violations without having to memorize each and every rule.
General Rules for SellersIf you're a seller, you're particularly vulnerable to unexpected suspension if you violate eBay's rules. eBay works hard to create an environment in which buyers feel safe buying, because once eBay loses buyers' trust, the business model collapses. Keep these general rules in mind as a seller; they cover most of the more specific rules that apply to sellers on eBay:
- Don't violate your contract. An auction transaction is a contract on eBay between you and your bidder(s). Once you post a listing, you should think of it as a legal responsibility to sell the item at the auction's closing price and to deliver it in the condition advertised to the winning bidder. Any other action is generally a violation of rules—not just eBay's rules, but the law as well.
- Don't sell anything that is restricted outside of eBay. Any sort of item that is restricted or heavily regulated when sold outside of eBay is generally equally restricted or regulated on eBay. Items that are dangerous, that cannot be sold to minors, that cannot be moved across state or national borders, or that infringe upon copyrights or the rights of other legal parties all fall under this rule. If you couldn't sell it in both a retail store and by mail order from the back of a newspaper or magazine, you should assume that you can't sell it on eBay.
- Don't sell to yourself or bid on your own auctions. Bidding on your own auctions or buying and selling to yourself or your own family or company in any way is strictly forbidden on eBay and if you attempt to do this, you will get caught. eBay restricts this kind of behavior precisely because of the kinds of advantages it gives—bidding on your own auctions allows you to essentially charge buyers more than the market price for an item, and leaving feedback for yourself after buying from yourself allows you to earn a feedback profile that doesn't reflect your ability to deliver products to real buyers. Both undermine trust in eBay and are strictly forbidden.
- Don't commit a crime of any kind. If it's illegal in society at large, it is also against the rules on eBay. Most commonly, this applies to things like making threats against or harassing those with whom you do business, publishing personal information or accusations about them online in any form or place, or re-selling information about them without their consent.
- Don't try to minimize your eBay fees. Whether you do this by charging very high shipping prices while heavily discounting items or by canceling auctions at the last moment and selling to buyers directly, eBay takes a dim view of sellers that attempt to minimize or avoid having to pay eBay selling fees. Such practices will indeed get you suspended.
- Don't use eBay purely to drum up non-eBay online business. Get to know eBay's links in listings policy. You're allowed to promote your retail store in your listings by doing things like posting your store's phone number and address. You're not allowed to use eBay listings to direct customers to any online page that provides more than simple item information. It makes sense—why would eBay permit its users to use it as an advertisement for competitors? eBay expects eBay sellers to sell on eBay, not to use eBay to sell on another site where they don't have to pay eBay fees. Don't use eBay listings as direct advertisements or links to your non-eBay e-store.
- Maintain good customer service. Many new sellers are surprised to find that they can be suspended for not having provided accurate contact information in their buyer-accessible profiles, or for getting too much negative feedback. It can happen and it does happen. As an eBay seller, you are expected to maintain good customer service practices, including having a valid email address and phone number on file and keeping your seller performance up. Fail and you won't be allowed to sell on eBay any longer.
- Pay your bills. This last one seems almost silly, but there is an entire department inside eBay dedicated to handling seller account billing “situations.” When you sell on eBay, you agree to pay fees for your auction listings. This is eBay's income as a company; failing to pay eBay is like failing to pay any company with which you do business. eBay does not hesitate to suspend sellers whose accounts are past due.