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Buy It Now
eBay Seller Features Guide

By , About.com Guide

"Buy It Now" Seller Feature

"Buy It Now" enables sellers to offer bidders the chance to win an auction immediately by agreeing to pay a pre-set price.
Surcharge
Yes (%)

Use When
You know what price you'd like to get for an item, and you're willing to sell immediately to anyone willing to pay it. Or, you want to sell as quickly as possible, and are willing to encourage buyers by offering to sell at a low price to anyone who will buy immediately.

DON'T Use When
You want the market alone to determine the price of your item, you are unsure of the ultimate value of your item, or you believe that the bidding process will drive the price of your item above market value.

Restrictions
Available only to sellers with a feedback profile of 10 or more, or a feedback profile of 5 or more and an active PayPal account.

Use and Details

Access via listing form part three, "Pictures & Details," in section near top labeled "Pricing and duration."

Read more about "Buy It Now" or return to the Seller Features Guide Index.
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