Marketing and Promotion on eBay:
Get Noticed and Drive Your Sales

The young, hip college and early adult crowd spends a lot of money online, and a lot of that on eBay. But to catch them these days, you're going to have to use social networking tools and "go viral" with your eBay sales. Here's how.

Sellers often spent time optimizing their eBay action listings, but sometimes the focus of their attention should also be on their listing titles, since it is titles that generate search results and titles that influence users to click on them.

How to improve the number of bids your auctions receive and the total sale value that you achieve, simply by adjusting your timing.

It's not for every seller, but if you're selling in high volumes and see the potential for a large percentage of repeat sales, giving custom promotional goods to your customers may be a way to increase your revenue over the long term.

Because promotion is everything when it comes to sales, here are five low-overhead techniques to improve your visibility and to drive views and sales.

Marketing doesn't always have to be about professionalism and correctness; sometimes it can be lighthearted and fun for buyers. Here are five proven marketing techniques that buyers will love.

If you want to get the best price possible for your items, it's not enough just to list them. You've also got to be sure that they appear in search results. Here are some tips to make that happen.

eBay Stores provide a very inexpensive, long-duration listing format and a wealth of selling tools to sellers who deal in high-volume commodity or high-cost, low-demand goods.

Markdown manager gives eBay store owners the ability to hold "sales" during which selected items in their inventory will be visibly discounted in order to encourage sales.

Though the most visible eBay item listings are presented by and large in the auction format, there are other formats available to sellers who want to sell at a fixed price.

If you're just starting out as a seller, you may choose to offer buyers your own warranty—but if something goes wrong, you'll be liable for the cost of repair or replacement. If you're selling eligible items, it can make much more sense to offer third-party warranty products to interested buyers.

Holding contests and giveaways is a great way to drive repeat sales, but many eBay sellers don't quite know what to give away or how to get started. Here's what you need to know.

Going viral with social media like Facebook is a common piece of advice for eBay sellers, but how exactly is this done? Here is a step-by-step guide that covers the basics.

Many eBay sellers work from home, part of a growing community of people that have to be productive an environment that is not traditionally business-friendly. What is the biggest complaint or problem you've faced as a work-from-home eBay seller?