Marketing and Promotion on eBay
Get the Title Right
Sellers often spent time optimizing their eBay action listings, but sometimes the focus of their attention should also be on their listing titles, since it is titles that generate search results and titles that influence users to click on them.
How to Drive eBay Sales Using Facebook
Going viral with social media like Facebook is a common piece of advice for eBay sellers, but how exactly is this done? Here is a step-by-step guide that covers the basics.
Ways to Promote Your eBay Selling Using Pinterest
Excited about Pinterest but in need of some ideas about how to use it for eBay marketing? Here are a few tips to help you to bring Pinterest into your social marketing fold.
Viral Marketing on eBay
The young, hip college and early adult crowd spends a lot of money online, and a lot of that on eBay. But to catch them these days, you're going to have to use social networking tools and "go viral" with your eBay sales. Here's how.
Five Ways to Promote Better on eBay
Because promotion is everything when it comes to sales, here are five low-overhead techniques to improve your visibility and to drive views and sales.
Five Fun Marketing Techniques
Marketing doesn't always have to be about professionalism and correctness; sometimes it can be lighthearted and fun for buyers. Here are five proven marketing techniques that buyers will love.
Six Ways to Maximize Your Visibility
If you want to get the best price possible for your items, it's not enough just to list them. You've also got to be sure that they appear in search results. Here are some tips to make that happen.
Drive Sales with Markdown Manager
Markdown manager gives eBay store owners the ability to hold "sales" during which selected items in their inventory will be visibly discounted in order to encourage sales.
Using Promotional Goods to Drive Repeat Sales
It's not for every seller, but if you're selling in high volumes and see the potential for a large percentage of repeat sales, giving custom promotional goods to your customers may be a way to increase your revenue over the long term.
Use Contests to Drive Sales
Holding contests and giveaways is a great way to drive repeat sales, but many eBay sellers don't quite know what to give away or how to get started. Here's what you need to know.
Maximize Bids by Timing Your Listings
How to improve the number of bids your auctions receive and the total sale value that you achieve, simply by adjusting your timing.
Sell Your Item at a Fixed Price
Though the most visible eBay item listings are presented by and large in the auction format, there are other formats available to sellers who want to sell at a fixed price.
Offering Third-Party Warranty Coverage to Buyers
If you're just starting out as a seller, you may choose to offer buyers your own warranty—but if something goes wrong, you'll be liable for the cost of repair or replacement. If you're selling eligible items, it can make much more sense to offer third-party warranty products to interested buyers.
Open an eBay Store
eBay Stores provide a very inexpensive, long-duration listing format and a wealth of selling tools to sellers who deal in high-volume commodity or high-cost, low-demand goods.