- Great overview of the eBay selling fundamentals
- A no-nonsense text that is both concise and informative
- eBay-centric strategies marry enterpreneurship and website tools
- Some strategies won't be new to those with business training
- Not an in-depth reference so much as a nuts-and-bolts guide
- The book discusses ten "strategies" that enterpreneurs can use to become successful eBay sellers
- Early strategies are a basic course in business for those without business training
- Later strategies integrate business skills with eBay website tools and market idiosyncracies
- Lots of real and example data, charts, and graphs make the book illuminating, not just descriptive
In eBay Strategies Scot distills this knowledge into the ten "strategies" that separate the men from the boys in the world of eBay selling. I suspect many enterpreneurs would call most of the charts, graphs, numbers, and explanations in eBay Strategies "marketplace fundamentals" instead—but call it what you will, the information itself is dead-on.
Strategy one details the measures that show the health and profitability of an eBay business, as well as where to find the data and how make the calculations. Strategy two helps sellers to set goals and introduces a five-point strategic framework that be used to reach them. Strategies three through five help sellers to maximize sales performance in light of eBay marketplace fundamentals and realities. Strategies six through eight discuss eBay website tools and seller branding. Finally, strategies nine and ten help an enterpreneur to grow into his or her role as a high-volume online seller.
Not meant to be read cover-to-cover in one sitting, eBay strategies isn't exactly exciting, but it's also never tedious. No fluff or wordiness to wade through here—just chapter after chapter of solid, concise information and, when appropriate, sample scenarios with matching bookkeeping.
