|Understanding Listing Details (cont'd)|
You can buy just about anything from anyone on eBay—that's why it's such a great shopping venue for smart, independent shoppers. Unfortunately, for the beginner some aspects of the eBay shopping experience can be a bit bewildering, or even a difficult to understand. eBay's auction listings can sometimes present such problems, and it's often only once you've found something you'd like to buy that the real work begins.
eBay's auction listings contain a wealth of information. Descriptions and photos of the item(s) for sale are par for the course, but so are a number of other details that should help to inform your decision about whether and how to buy. These details include the current bid and listing details that appear at the top of every eBay auction listing. An understanding of these is central to success as a savvy eBay shopper.
Anatomy of an Auction Listing Summary (Items F-I)
Above you see a typical auction listing summary—something you'll see at the top of each and every auction listing on the eBay website. This summary acts as your on-ramp to purchasing the item in question, since many (if not most) of the things you'll need to know (and click on) in order to buy the item in question can be found here. Not every component appears on every auction listing; this summary happens to show most of the things you're likely to encounter as you browse through eBay listings.
Here is a breakdown of components F-I above—and what they mean—organized by letter. Refer to the illustration as you read through the information below.
- Item F (Buy It Now price)—This amount is a price that the seller would like to get for the item in question, and at which he or she will immediately sell it to any bidder. If you want the item at that price and don't want to bother with a bidding process against other potential buyers, you can simply opt to pay this amount and buy the item directly.
- Item G (Buy It Now button)—If you want to buy the item at the Buy It Now price, click on this button to make the purchase. eBay will show you a confirmation page asking if you really mean it. Confirm that you wish to buy it now only if you fully intend to pay the seller and buy the item, since your purchase is a legal contract and otherwise the seller may choose to take action against you.
- Item H (Immediate payment required)—If you see the text "immediate payment required" beneath a Buy It Now price, you must make payment immediately in order for the item to be considered sold to you. The item will not therefore be yours until your payment reaches the seller. To Buy It Now in the case of an auction for which immediate payment is required, you must have a PayPal account or major credit card and use it to pay for the item.
- Item I (Promotional offers)—Below the current bid information and/or Buy It Now information, you may also see promotional offers related to the item in question. In the case of this listing summary, the promotional offer is to make your purchase by opening a new eBay credit line, after which you'll owe no payments on the item for three months. To apply for this credit line and take advantage of the promotional offer in cases like this, click "Apply."